07/23/2024

Email and marketing automation platform Mailchimp became the first sponsor of Spring Studios Black in Fashion Discovery Showrooms during New York Fashion Week. To further spotlight emerging talent, Mailchimp also highlighted five designers as part of its ‘guess less, sell more’ brand campaign by supporting capsule collections and pop-up stores. By bringing Guess Less, Sell More to NYFW, Mailchimp was able to showcase its data-driven platform while also collaborating with talented BIFC designers—several of whom are Mailchimp clients.

The limited-edition capsule collection brings five designers from the BIFC Discovery showroom to the forefront: Izayla, Kwame Adusei, Muehleder, Ndigo Studio and Sammy B (can we link to the designers’ webpages?). During the show, a capsule collection featuring their designs was showcased at events in the main lobby and online. According to Michael Mitchell, Mailchimp’s Senior Director of Brand and Content Marketing, the program ties directly to Mailchimp’s mission and ethos of helping entrepreneurs grow their businesses and thrive.

Ndigo studio

Founded by stylist and costume designer Waina Chancy, Ndigo Studio aims to juxtapose edgy and elegant. As the name suggests, Chancy is inspired by indigo, as well as architecture, design and art.

Izaira

California native I’sha Dunston launched the sartorial-centric label in 2017 with a focus on furthering representation, female empowerment and integrity.

Sammy B

Sammy B was born from the creative vision of Jamaican-American fashion designer Samantha Black; an unclassifiable ready-to-wear line that has amassed fans including Beyoncé, Gabrielle Union, Lizzo, Yara Shahidi, Nicki Minaj, Demi Lovato, Andra Day and more.

Millard

Brooklyn-raised Nigerian/Austrian immigrant Larissa Muehleder taps into her global heritage and fuses it with her unique New York perspective to create a striking ready-to-wear collection.

kwame aduse

Drawing on his West African roots, Ghanaian designer Nana Kwame Adusei combines traditional designs with innovation and inspiration from around the world.

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