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We’ve all heard of fast food and fast fashion, but what about fast beauty? Fashion Nova, the mother of fast fashion, launched its first beauty line, NovaBeauty, on June 14, adding a new category to its inexpensive, conveniently delivered offerings. Drugstore makeup hustlers have existed alongside luxury makeup products since their inception, but Fashion Nova’s e-commerce element may just be a game changer.

The first Lip Collection from NovaBeauty includes three products ranging in price from $10 to $12: Perfect Pout Lipstick in 26 shades and 3 finishes, 2-in-1 Snatched Lip Liner in 10 shades and Moisturizing Plumping Lip Gloss in 12 shades. Available in a variety of shades and finishes, from hot reds to perfect nude browns, and from shimmers to mattes, it’s easy to create the perfect lip kit for summer on a budget.

In a reel posted on @novabeauty’s Instagram page, #novababe created “stunning red lips” using the red 2-in-1 Lip Snatcher Lip Liner, Luminous Cream Lipstick in Blaze and Dime in Moisturizing Rich Glow Lip Gloss for her plump pout.

After two years in the making, the 48-piece, cruelty-free and vegan lip collection is just the beginning for Nova Beauty, which has already released a preview of its upcoming eye collection, which includes 29 novel eye and brow products.

When it comes to fashion, Fashion Nova is known for its fast-paced, high-volume products that reflect the micro-trend cycle.

Richard Saghian, CEO and founder of Fashion Nova and NovaBeauty, said in a press release, “Fashion Nova has always focused on the complete look – an inclusive, head-to-toe aesthetic that is trend-driven, attainable and high quality.” . “We’ve taken the same approach with NovaBeauty.”

Fashion Nova’s foray into beauty is not uncharted territory. In May 2021, fast-fashion retailer Zara launched its makeup line, with products ranging in price from $8 to $26.

Even in its infancy, Nova Beauty has already gained celebrity recognition, from selling Sunset stars Chrishell Stause and Amanza Smith to Adriana Lima, who posted the Lip Collection story on Instagram the same day it was released.

“Using the liner in Pink Nude 01 lipstick in Dream Gloss in Select,” Chrishell wrote in @NovaBeauty’s “Nova Babes” captioned her story under the Instagram story highlight, panning the collection while showing off her natural lips but looking better.

Want to recreate Chrishell’s look or find your own signature lips? Check out the latest lippies below.


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